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Sadie Bargeron

rimma@mobilemarketer.com

In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness

January 10, 2023

Why a genuine human touch makes all the difference in luxury

January 10, 2023

Amid China’s COVID reopening, travelers face a cold welcome overseas

January 9, 2023

As Chinese consumer demands shift, even Guochao brands are feeling the squeeze

January 6, 2023

Balenciaga: A practice in emotional avoidance behavior

January 5, 2023

Cultural appreciation vs. appropriation: Navigating luxury’s cultural marketing in China

January 5, 2023

What retailers are watching in 2023

January 4, 2023

Why luxury brands must think differently in 2023

January 4, 2023

Mainland China reopens borders and Hong Kong drops most COVID rules

January 3, 2023

How does Bottega Veneta earn cultural credibility in China?

December 29, 2022

Ferragamo launches Chinese elements-themed collection to celebrate 2023 Lunar New Year

December 28, 2022

How to make TikTok video creative work harder

December 27, 2022

How does sustainability play into affluent Chinese consumers’ car choices?

December 27, 2022

Will outbound travel from China rebound in 2023?

December 22, 2022

China Gen Z’s ‘self-rewarding economy’ means saving more and indulging occasionally

December 21, 2022

What luxury really means in 2023

December 20, 2022

LVMH-owner Bernard Arnault overtakes Elon Musk as world’s richest

December 19, 2022

Can you discount luxury merchandise while maintaining brand integrity?

December 16, 2022

5 key China consumption trends for 2023: McKinsey

December 16, 2022

Luxury recalibrated: Three action points for brands in 2023

December 15, 2022

LVMH’s ‘guochao’ beauty brand Cha Ling shutters China stores

December 14, 2022