Gemma A. Williams

rimma@mobilemarketer.com

Quiet luxury prompts online jealousy and real-world theft

August 5, 2024

Luxury Unfiltered: The power of using training to unlock edge in turbulent times

July 31, 2024

The digital dichotomy for luxury brands

July 29, 2024

Luxury Unfiltered: Lorenzo Quinn’s ‘Anime di Venezia,’ a new benchmark in luxury

July 24, 2024

Luxury goes local: How luxury brands are winning over audiences by going hyperlocal

July 22, 2024

NYC’s ban on biometric data may hurt luxury brands

July 18, 2024

Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO

July 17, 2024

Luxury Unfiltered: Compliance failures are exposing the fragility of cultural capital

July 10, 2024

Is AI in luxury fashion just a hype?

July 9, 2024

Luxury Unfiltered: Why Western luxury brands fail in China

July 3, 2024

Elevating exclusivity: Embedded finance as a gateway to enhanced loyalty programs

July 1, 2024

Luxury Unfiltered: The imperative role extraordinary experiences play in elevating luxury

June 26, 2024

Know your clients intimately to attract them consistently

June 24, 2024

Luxury Unfiltered: The industry’s dilemma? Too much focus on hype, too little focus on brand

June 19, 2024

An inside look at modern global counterfeiting and our best hope for stopping it

June 17, 2024

What luxury retailers can learn from the spread of ambient scenting technology in Japan

June 13, 2024

Luxury Unfiltered: Why brands must ditch the 4Ps of marketing in the midst of paradigm shifts

June 12, 2024

The legalities of online customer reviews for luxury brands

June 11, 2024

AI is redefining the future of luxury homes

June 10, 2024

Luxury Unfiltered: Stefano Ricci’s ‘Explorer Project’ is a bold departure from brand norms

June 5, 2024

Luxury Unfiltered: Are brands delivering pure emotion, luxury’s key tenet?

May 29, 2024