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Barneys goes digital in contemporary apparel push

March 8, 2013

 

By Tricia Carr

Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Prada Mode exhibition coming to Chelsea Hotel
  9. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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