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Retail

Barneys thinks inside the box with Birkenstock pop-up

September 12, 2017

Inside the Birkenstock x Barneys New York Box. Image credit: Barneys New York

 

By Staff reports

Department store chain Barneys New York is taking footwear label Birkenstock to New York’s streets with a temporary store designed to feel like an art installation.

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  1. LVMH announces 2022 Innovation Award winners
  2. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  3. Alaïa aims to empower with summer campaign
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Pierpaolo Piccioli joins Balenciaga as creative director
  7. Hyatt taps American tennis player Jessica Pegula as ambassador
  8. RH appoints new co-chief merchandising, creative officer
  9. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  10. Mandarin Oriental restores Italian castle
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Genesis sponsors Gold Gala in honor of AAPI Heritage Month
RH appoints new co-chief merchandising, creative officer
Hyatt taps American tennis player Jessica Pegula as ambassador