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Bentley emphasizes legacy, modernity with digital product push

August 26, 2011

Bentley Continental GTC

 

By Rachel Lamb

British automaker Bentley is using email marketing, video and an online initiative involving emerging artists to emphasize the brand’s history while demonstrating the modern features of the Bentley Continental GTC.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
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