New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.
Bergdorf promotes the latest beauty tips, makeup how-tos, product reviews and latest industry insights from the retailer’s experts on the front inside cover, along with a bar code. Consumers who scan the code with their mobile phones are sent to the branded blog.
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","iv":"183e6cdc8431307b00603cd183c3dbfa","s":"5f816037833fab56"}