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Mobile

Bergdorf Goodman connects mobile, social media via QR code

April 29, 2011

 

By Rachel Lamb

makeup-185New York-based department store Bergdorf Goodman is connecting its blog 5th/58th to mobile via a QR code found in the retailer’s 2011 spring catalog.

Bergdorf promotes the latest beauty tips, makeup how-tos, product reviews and latest industry insights from the retailer’s experts on the front inside cover, along with a bar code. Consumers who scan the code with their mobile phones are sent to the branded blog.

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