Internet
February 19, 2013
By Erin Shea
Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine's fashion blog The Cut.
{"ct":"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","iv":"a93b7544f9ed28e0c8f19256701936fe","s":"494b5cdaf8d46238"}
Share your thoughts. Click here