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Mobile

Bloomingdale’s fall fashion campaign taps mobile to engage customers in-store

September 18, 2009

 

By Giselle Tsirulnik

Department store giant Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – and adding an element of interactivity to engage with customers in a new way.

Three to five minute films that were shot and produced entirely in New York over the course of 15 days will be shown in all Bloomingdale’s stores and on the Bloomingdales.com Web site. Shoppers will then have the opportunity to vote for their favorite BFlix film via SMS or Bloomingdales.com.

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