Department store giant Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – and adding an element of interactivity to engage with customers in a new way.
Three to five minute films that were shot and produced entirely in New York over the course of 15 days will be shown in all Bloomingdale’s stores and on the Bloomingdales.com Web site. Shoppers will then have the opportunity to vote for their favorite BFlix film via SMS or Bloomingdales.com.
{"ct":"yazOlyBkKwfdTOo7bs5eKndeEuf80dFuztfJS4LjqianRDY3GxdZe\/ZWIzS+JLX\/hO\/FOEJGQvxyllcOU98P4ncjJxyG0g7QH1SuVlr3qVDxt\/VmQGgE8FxASpmfAh6pkqbRAYpr4r8IJpZTkbCAtiREFOxmgHQ9+QnOuZCBSi9XjR+EBqp8YtD6L+2RiiwBHFWmrWUBzF55GYsvg1vpmrpUdeyr\/D8zTE4Zmx1X4E5qkcRQosXZ18E6LNBcnrzxBSUHkfFn0roFaEgoitP4Ueh2YgApo2O5gkG5itT9pRL34F9JQThBB4A+oEEZTUiM+d5tChCmb0ijdh7+pKOMfPjSXHnh4fbFaOMUcUsWXCF07X1kxEkDmuiT3Xz2DPV9yoG2ncOeLmR9IzzZ64B\/pZISmwyxPCkRyIkY6zEk4puwNEcCT55D3t7pQAzO9eX4V97SOJwjD5Rgfh4kZ8J1sHSkihkoNqjwL+8CEREYQcrfc+nt9rgjUC+5QgjHpiudFU+Je\/yS54PFL2JaZoHAs6r6BbBUyhy0l0KLREhTTbPL5LPA1SyQ\/PFcm3mA3FgOtM8+rbkqw6aXz5IUkyKx78BbZB74OOnVuavw0ktYgLA24zV7+BHXyxsIUhFpIKzP\/Pz2JhqrroRVQx9I7kcb2XUTqRDDUeiDCMhKPRfht7suMf3wkULjU94\/8hz3ert9fu4RyuJGLeMTJ+hXxu7kUWzhAWvNiOcsDmm3Gu9K\/Qq9Romhf8jr26Yl8uvCHR4xqSAspEbUhqI7imoU084gJtr79CY4irxzHrcIE4LjjafGyKnoO5h3g3a9lmyl33AYil8AOyL677QxZLKBVO8JXUdUyiUioS55KRqBfc6klo4WSYmgAw6UpyrBn+cQiOSQZvtIin3yQ\/TsojX\/Bi7GQMGjna37HGUR8IRAtZzJNeddTr\/7H9NLXUU7z5CUxcpVvQBMQk7gVNIJkS0MX+En78c2OI5W5PM5jjBoZuts9pAVJSY5ccKeGwYBYmnKP2PiqOEBCjnA86PHTfPDVp6zdKKhumU\/IOCkxyGzid143\/JuN24qIS\/ZgysB5EIwkwzsCX\/ThOynWsYKtXy17kL18DaWRyP8fVEV5003lUlxda8DeunHfGHm9sKrr9XZPRtuo2H7hjsXxw7p+USoOVLlsWgDbMIuIO95gxTQowJPAgobBHKjJrzbvhz+J\/DbfT0q6B\/HX4DzNnj9PuRDeSglkxTEYpi\/49A+g\/lqnmhU\/hmoMXVMP6bPLOoT7CKhqBlXwNPKLxvyXfAt2q5oGZTHh\/OrwyQgC5jUrceJtzisu3n7NCK3zMVm4sOvIIuYjbRRvlLCm0+KJWoHCshfDAiiuwoaFRVM+cfevcZp2rmZ1UmaEXQj5WZj00UvrX6EGw8ry2Z7QOyuIqAMJRu14\/+LxJHFXNIVgiH\/Yh5TeXNd7iFWjqfCOXdG9NZunu4WBYnhD+TPY6WdN3neuaqp3SfGuORIPGhwha\/imwYY8bAN4GYawPtdgHLkstcig9debP+0ZjgU+D4IhiY60EzOhGYnxU0oxiNuOlJjne3pOreXt7DCbxiGWQwJqSfcn+HvoEEsnNq6lEE3k2YTLdQ\/HaBygurLsz5H7kJ5g7eiE6PXe36JredEg1UTae1DKM3BgCNb3ltgxG\/eT0zW864IJ3jDVcC8j9\/uk\/dNGMWml0ZMPd3nMBvbBArr1Rzho+ubKUN8MXVR\/rGahX4jdJCn8nT7h5JqGE2PTv3kCBpMjHj2Zqm3OFuGheWal3ldsOXKMgwEH2A6t\/9Y9rPf27ELb4j1+4KmQtaGNIUHH0pi0jOoVEFAXS0oxk87kU1olmerxAacXboS5027fy\/Fn1UXaNZB\/GpMkRnmwQDDwJ7QQT3fLcD9xvNsU+flI5994N0Ws2M\/Zk\/23j7QtMpQ5QeWWZsSnR1Jkws6HoSXDc2+MfrV9gR8QiHGhRXMJJxs61FGHkR4OWSIYCnBRKZ0KWRJ2HhRdmA4E\/TKERzDfJVjdZOGg3+BoNJEoDrRM8dilUCbavzmS0AZ7mSIh9DURvYnGmANg9BV0198cn6+uL0i+tKRd3hfqWs1inohzpQsQZErZjXStwKk\/tcM5x5Y66t9dteqPeazeybaRX5r1r\/tG+NhbEVun0zNb9QZ4dxYBqAclDjqIalrVwWCsVpWqDBe5bE9P+lk7MXdZbWjLB1KA5WsXaBzzLmGB8vsNAgyWWOldM49Hjey44nxEttbqrm8anuTMuml6q289V371Zo92eJfu+MrWpkVBUJRtvu6cDdNk+pH5lQQ8mw9T42EkKG26rBru23Fy8o0pbnu0F1kvCkgo244fHCs6B9eViAsTPJH1cHE0kYpYEDjrzmYFHetNVrOlP651CGrGhHUkSPnYlSAT+nLyBIqnO08lcDHCX+RGiw4eSTXwbwxA50S0FO+KhEo5MdCW9ovZDLudKNB3EXP7h0Q6eKgDaSKhS3RftwIVwsXA73zOmdKVaOQ+Os22PJMQDe1RcsH\/OiShO3HzukORbcDBBjTUeh0XXEdv7iVk1JhTbUCOYeRmDJ3LJrywNGTlVeD\/Xzm88B5FnUdsbrA9NruY8mZpM3z8kT\/wRt+d7GjM4DzPBhBIaMAoK1VZPlQ9uUmSQlJ67aLBNDmxIBSQM8VX1c+D\/PN4LiwVtvlZ2Tt0Ud0jbg445ezvH0Tse4VV43TIMpKZQg\/CUaLqWkTYIM\/c3SLJpYbciiIAcEM9palHbITPCG5JsQpXZyPr+0usAjRj98FD1ea2y0rfHRI5J4h+hBouOEzJxoW6EgJ9vZiKxfnsLPNPTBObd37crWSpkD5FcYtbC1Uc18xU3mVo+m1cZUmeAPjBm+VevRgLycDuQ6lVikNODNVapxgiH5jOHRGOzbn0Eu5OuKz6K2uds0KupeeK5tgaHiF7FQUDezqWakyr4pwmV1Xv+D1tB7xL4i43XHWDHBUJcDkAVTu3W4G2G5Np\/E0q71R0bpPAnT3OPkgq8RvinJ+9XH2ZBt3X8NIDTnWHVHPyf2dtVpwfWeQDWGIq5yy2emstiyWLGxRHTpNZ8hCR25aQk1POo6pbym8p\/DVI+xTHmZOngbOHAyB+H1dDzavW+PaxPnCT9Cl6hwxQo5dBXqkrTjzbWoHj4caqbdukfDb6jf8m0v4Z10Dk0YPaGXV1xOa7nH38hMyJXKT+VSxL1X2JQVhBMHzdp9ur0tKB4AaSF94GDZj4kmYmeXXXRn9vYZldbKB2vaNEmtSpGJbHON8JpMRxL6dl0zA3s2VI8eF5GPpZlfalAz0ULMXWlDBCSujstfxfAiwWkXAGiHz4GITv+TqGIo65rqiZOvvHy2KXukPIY7uuezpWQypBc+aEUehhCsmeD2eYoouHKRxm0rBryCzVOD6jSQpvj6t8hrhdL92Y24uTuiCV11v7MjemtqTmgOcQxyYJiInDGp0SMVr8wIZgbBEeTBqqjXc+MQxK4qrEO\/w82MBjm786ZarAP8Ft0lrHHmgCrimPFfr5f5Wm\/r+GV9jJce1F8VVPtpXW366ZJFoeapUf8oZQbguYK9duKVnSiPHPiI\/MG9b22Z3ZXu\/KgwSAWs5QO8giHvmyC+usF0LkHTpgAaJqCxTVW6u+ewbMMdbHobyttIzz8FjOTidb3qsXOXb2swVZve\/cIJn7fr5+F3CvKCj4QMyPumXij2y9ZY+jDwMC7XXFm1KS+fEuCYHqE1erObm0Y4jtwqN2iahFgEHgU\/DQj8ODIofvdMEreQ2GfikqbczSJAtZTXd19O6tmM1i+P7Y1OxqGERYFyM8xavWGWR9BP7iwupdc4WfGe2ItLeAjklTBqpx+\/Wfr\/jF4xHrOnt\/qu0+KOjoWf6vX7fklTXiiRjgvpU7EHs8a3p\/ehYJ2f40udBe9MlhWIBv3GjnlWqL4egmMvnoetsYz434E2bSfjNRFSMyQ996FWGGNu6pXtjtaaLWENPE3YsjtvHdpMv8aB\/55SJtnE0dD1lGaY2FTRVcGc+nneZmZ6S+RqUkoh0lx0GIf0myx4nGSUOgHTfOJyhf9XfqqXD3hxviQ2PPauSUPH8Wi1JvUUAhqncH8YCUTQLgP25spXYSCJjs\/H4I3j1G8UyaCrNxwyPY2xiHU5kO8tL8dN9JufZeRXMZ6ZgF8dpAXGMPQUoyNis2zdax1yXkt35bFO7viQj48FHxhUBruqRATZn2vH5rV531EejIP4f5r+6cIIUDK4tcCQCMAG\/b1WzAkRJOdvxIq674Um2Ru36vgIXyYgQbPK3UVQO2gU0hv60A4VFnqNAOddOJi9jiQAimTbxT\/XYJEK+tjltTNfccbjiOsk\/kcj4+TLuqF2sriyziWjRQOn3j0fo4CjCNsrU5FLMwmPhXoLptpPw1235uKV2Ox\/2lg931uifwQ8CUKQlyqu+LC+2xv4Q9WMsXikqYp6KKWHsGKDTVCYCsfmQwUoENBQMHbgrRYGwXT4O1zt6OYFWNp4FI55TI\/vOMruhIWYQduVBejdIpDwDLZkvdpkG63DMlsod3RyAKIn510FVLkzxm\/NMkCasYFFuRBGBMO6WwzkKECkxCEGttdIJRGhKVLfP7uHmsE8su9L7Oon5rQoQ+67AOpyhFfH1aHH0qZ+eC0YBwO3W71phpsIl5oSlRQAY\/mGki996YR4PqnJKkNkBcyXkPnC\/WOlNcUmPFy\/sWyYgpQaER3a7m8VYqa61HxLP18Hr\/N3B37HwqQDmJLrDeXKu9HyCnKcElt6xZEMd+OYcZQFNzCzjyIxCh8ZMFiqK8NuDdkOcgAvuUHX+jLpY2eHWNjLNbpKNbpCFTOSKOQPnTbZKheXHn3YpJB1CN6AZ8AQEKDiQQvus6un1g2YWG9LeaunZoBvIg5facGXcdP5JMO932HWIyfW1lY2VJBR3D7ufsMFiknnPNyNw3QB+yJ4g4+1I2\/Gmj3kAW6sIyFuPifrag98AM6fO2bVKdcS\/46UGQijnVlk2yw25JWofA6J35RowToEL\/rWdeBBTp6+f4l1hIfnn74HBZe2XVWeyz6tJrI9HXJxr4oW+Lmh\/UucLRBFpd+qK+YM4S7ynwoKvR6CQCLmRsHVirkehls3Z7KwxrptTDjyUwscFKddSz4qhqHCQ2YsIxL8lnmCN5PdQGsB89Ywb1v7Pst0C7Vw7psoNIIrarZHyHhpJJ64JYFipsDPaHlO91E1THGhkfvYnFaA+pOFwx29kwYbQ+l2J1qOXv13ocSvXGrBLQ+FOZS+\/00JLdmfN+Rc84J\/fBdmUosXV2hyft8lqnS41bbWSbAWtyUpWJ5FVE2LCEia3LuubIAAPR9ajYrX5A7iTUQNDl2DIMAiiLvsPI88pB+Nm","iv":"84634c3157181398cbb02dd1b0f296a0","s":"c2f9167a0b64c9ef"}