Department store giant Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – and adding an element of interactivity to engage with customers in a new way.
Three to five minute films that were shot and produced entirely in New York over the course of 15 days will be shown in all Bloomingdale’s stores and on the Bloomingdales.com Web site. Shoppers will then have the opportunity to vote for their favorite BFlix film via SMS or Bloomingdales.com.
{"ct":"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","iv":"de8c634328b8fc08022176868da2a2da","s":"e318c310789c553c"}