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Bloomingdale’s uses humor to highlight customer service

December 17, 2014

Bloomingdale's Bow Knows still Bloomingdale's Bow Knows still

 

By Sarah Jones

Department store chain Bloomingdale’s is putting the focus on its sales associates for the holidays with a series of videos featuring a perky, sometimes comically misguided, mascot assisting consumers.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
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