Automotive
March 6, 2026
Fan activations include a racket-in-hand challenge open to all attendees, preferred parking for BMW owners and a dedicated BMW Day on March 11 with on-site and broadcast components. Image credit: BMW
By Amirah Keaton for Luxury Daily News Service
German automaker BMW is back in Indian Wells, California, as the official luxury vehicle partner of the BNP Paribas Open for the fifth year in a row.
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