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Mobile

BMW’s Mini launches iPhone game

January 27, 2009

 

By Courtney Muir

miniBMW Mini's financial arm has launched "Mini Liquid Assets," a mobile game available for download at no charge from the iTunes App store.

"Mini Liquid Assets" is an interactive game modeled after the traditional encased water jet games, infused with the Mini brand and intuitive controls that take advantage of the iPhone and iPod touch user interface. BMW's Mini hopes to increase brand awareness among Apple's coveted demographic using the application.

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