Jewelry
September 2, 2022
An image from Boucheron's "Icons" campaign film. Image credit: Boucheron
By Amiah Taylor
French jeweler Boucheron has released a new “Icons,” campaign that manages to be both contemporary and classic, celebrating its historic designs in an innovative way.
{"ct":"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","iv":"1830243f860ac00bbe8f27cc7fae111f","s":"afc4584e032257d3"}
Share your thoughts. Click here