Retail
July 7, 2017
Video marketing performs surprisingly well on Instagram for brands.
By Danny Parisi
While video marketing continues to thrive on YouTube and Facebook, Instagram has emerged as a surprisingly strong platform for film-based consumer engagement.
{"ct":"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","iv":"fb46b44e6b0a1aa04cad629f23670bc6","s":"fddac02bf2bd799b"}
Share your thoughts. Click here