Marketing
May 24, 2022
This is the fourth straight year Gucci is the most valuable brand in Italy. Image courtesy of Gucci
By Sarah Ramirez
Italy’s luxury sector has seen double-digit growth in brand value year-over-year, while fashion label Gucci remains the country’s most valuable brand, according to BrandZ.
{"ct":"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","iv":"f48b16e69f0b00aa6a16fe90c60b6d26","s":"46695875658ddb36"}
Share your thoughts. Click here