Marketing
May 6, 2021
Gucci has been the most valuable Italian brand for three consecutive years. Image credit: Gucci
By Sarah Ramirez
Fashion house Gucci is Italy’s most valuable brand, while Fendi and Bottega Veneta are among those experiencing the fastest growth in value, according to BrandZ.
{"ct":"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","iv":"f5774f37e3681c6a4c6b832cf6b52031","s":"4d958dd6d5bbf60f"}
Share your thoughts. Click here