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Apparel and accessories

Brioni captures ‘slow luxury’ with Oscar Isaac for spring/summer 2024

February 27, 2024

The campaign was shot by British photographer Josh Olins, a frequent tap among luxury labels. Image courtesy of Brioni The campaign was shot by British photographer Josh Olins, a frequent tap among luxury labels. Image courtesy of Brioni

 

As awards season marches on, Italian menswear brand Brioni is tapping a Hollywood powerhouse for its latest drop.

American actor Oscar Isaac is the face of the label’s spring/summer 2024 campaign, debuting in print, online and on billboards around the world. Capturing the “spirit of slow luxury,” the A-lister is also being announced as the newest Brioni brand ambassador.

“We are delighted to partner with Oscar Isaac, who is the embodiment of the Brioni man: charismatic, authentic and with a strong personal style,” said Mehdi Benabadji, CEO of Brioni, in a statement.

“His natural allure and charisma strengthen the House’s notion of effortless modern elegance.”

Talented tap
Mr. Isaac is a major signing for the brand, frequently appearing in blockbuster films and having become a staple at industry award ceremonies.

The campaign, shot by British photographer Josh Olins, places the actor in a stripped-down set with a black background. The collection’s ready-to-wear and tailoring, and Mr. Isaac’s individuality, are showcased through selective and atmospheric lighting.

Each photo is said to focus on the maison’s “spirit of slow luxury.” Image courtesy of Brioni Each photo is said to focus on the maison’s “spirit of slow luxury.” Image courtesy of Brioni

Several pieces from the selection are worn by the star in photos and videos. The imagery shows off the tactile experience of wearing high-end clothing, spotlighting the experiential nature of quality materials.

The whole lineup is now available on Brioni’s website and in-store.

“It’s truly a pleasure to be named house ambassador,” said Mr. Isaac, in a statement.

“I respect Brioni’s commitment to quality and I’m proud of this first chapter of our collaboration,” he said. “It embodies the perfect blend of timeless sophistication and contemporary flair, which I think speaks to what Brioni is all about.”

Oscar Isaac stars in Brioni's spring/summer 2024 campaign

Luxury has been actively enlisting cinema darlings for recent marketing initiatives. French fashion house Louis Vuitton is just one of the latest examples, appointing American-Irish actress Saoirse Ronan as a brand representative last month (see story).