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Commerce

British brands must assert heritage and difference in US market

November 6, 2015

Bremont Jaguar Lightweight E-Type Watch Bremont Jaguar Lightweight E-Type Watch

 

By Forrest Cardamenis

NEW YORK – British brands looking to gain a foothold in the United States would do well to emphasize their “Britishness,” according to panelists at “GREAT Britain on Madison Avenue” held on Nov. 5.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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