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Commerce

British brands must assert heritage and difference in US market

November 6, 2015

Bremont Jaguar Lightweight E-Type Watch Bremont Jaguar Lightweight E-Type Watch

 

By Forrest Cardamenis

NEW YORK – British brands looking to gain a foothold in the United States would do well to emphasize their “Britishness,” according to panelists at “GREAT Britain on Madison Avenue” held on Nov. 5.

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