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Commerce

British brands must assert heritage and difference in US market

November 6, 2015

Bremont Jaguar Lightweight E-Type Watch Bremont Jaguar Lightweight E-Type Watch

 

By Forrest Cardamenis

NEW YORK – British brands looking to gain a foothold in the United States would do well to emphasize their “Britishness,” according to panelists at “GREAT Britain on Madison Avenue” held on Nov. 5.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Off the Cuff: Getting to know luxury's top-tier talent in 2025
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