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Burberry steals a march on copycats with commerce-enabled men’s runway show

June 16, 2011

burberry-prespring-2012-185

 

By Rachel Lamb

British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men's Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.

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  1. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Mercedes-Benz highlights 140 years of automotive progress
  5. Perigold, Olivia Palermo announce design partnership
  6. EBay presents shoppable Super Bowl weekend activations
  7. Luxury haircare market to reach $31.5B in revenue by 2027: report
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  10. Zegna Group sales shrink 1.5pc in 2025
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