Marketing
February 3, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
As boundaries between online and offline activities dissolve, consumer expectations are evolving.
{"ct":"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","iv":"cc4e8c06685ebfacd92c0f9a6993e39a","s":"81ea5cf16ece4869"}
Share your thoughts. Click here