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Automotive

Cadillac highlights future EV in cinematic Super Bowl spotlight

February 8, 2021

Timothée Chalamet and Winona Ryder in the “Scissorhands Free” campaign. Image credit: Cadillac

 

By Luxury Daily News Service

U.S. automaker Cadillac has teased its electric ambitions in its Super Bowl campaign featuring the upcoming Lyriq SUV.

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  1. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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