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Dec. 24, 2025
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Fragrance and personal care

Can L’Oréal conquer beauty’s next “Blue Ocean”?

July 15, 2022

L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Image credit: L’Oréal Group

 

By Charlotte Cai

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Burberry bans exotic skins
  6. Luxury Women to Watch 2017
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Lamborghini heads to French Alps for women-led driving series
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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