Luxury Daily
The authority in luxury news.
Dec. 26, 2025
  1. Fendi pays homage to artist with playful puppet fall campaign
  2. Dior, Rizzoli to release book on Lady Art project
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Can Vietnam become the next China?

January 6, 2022

The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region. Image credit: Shutterstock The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region. Image credit: Shutterstock

 

By Adina-Laura Achim

The luxury industry has pursued every opportunity in high-growth markets such as Greater China, Japan, Singapore and South Korea. But it failed to use the same razor-sharp focus to conquer other emerging markets in the region. Take, for example, Vietnam — a country where domestic demand for luxury goods has skyrocketed in the past few years.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Fendi pays homage to artist with playful puppet fall campaign
  2. Dior, Rizzoli to release book on Lady Art project
  3. Veuve Clicquot debuts après-ski activations
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  6. Dior dives into French Riviera with escapist fragrance
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Hermès showcases the surreal for spring campaign
  9. Pratesi continues retail push with new Boston boutique
  10. US luxury car market expected to double in next decade: BCG
VIDEOS
More Videos

MORE IN Retail
Louis Vuitton introduces Visionary Journeys Seoul
Off the Cuff: Getting to know luxury’s top-tier talent in 2025
Matches plots second act under new ownership
Showcasing flagship, Brioni starts fresh on Rue Saint-Honoré
Hermès, Goyard lead consigner sales in 2025: Rebag
Sephora introduces new concept for SEPHORiA 2026



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!