Column
December 22, 2011
By Gary Schwartz
Now that I have your attention, there is an interesting parallel between Carrier IQ and Starbucks that explains a lot about the phantoms we battle in the mobile world.
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","iv":"7295aa192ad42f4d5e1d10909ef48735","s":"f3085e880bfb0ad3"}
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