Automotive

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Guerlain designs perfume-inspired Fiat to appeal to fashionistas on the go

March 5, 2014

Luxury automakers refresh traditional models in Geneva

March 5, 2014

Lexus joins the fight against childhood cancer via bold IS campaign

March 4, 2014

Bugatti honors sculptor of brand logo in legends series

March 4, 2014

Aston Martin chases glory with largest racing program in brand history

March 3, 2014

Lamborghini extends bespoke program to Huracan model at Geneva Motor Show

March 3, 2014

BMW enlists Louis Vuitton for i8 luggage set

February 28, 2014

Land Rover puts veterans and fledglings to 24-hour adventure test

February 27, 2014

Hunton powerboats arrives in US market with bespoke portfolio

February 26, 2014

Collapsing the two-way conversations between brand and consumer: report

February 26, 2014

Bentley curates branded experiences through expanded driving series

February 25, 2014

Porsche may sidestep fallout from recall by acting fast

February 24, 2014

95pc of Rolls-Royce vehicles received bespoke elements in 2013

February 24, 2014

Lamborghini gains top employer award, continues improvement efforts

February 21, 2014

Porsche looks to augmented reality for immersive Panamera experience

February 21, 2014

Maserati continues to frame brand as more accessible in 2014

February 20, 2014

BMW reshapes familiar narrative for X5 commercial

February 20, 2014

Ferrari deemed world’s most powerful brand: report

February 19, 2014

Aston Martin, Rolls-Royce revisit James Bond glory in museum exhibit

February 19, 2014

Jaguar takes over New York subway trains with Good to be Bad promotion

February 18, 2014

Automakers leveraging film to build loyalties, tap new audiences

February 14, 2014