Automotive

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BMW ordered to alter ad claiming High Beam Assist “never dazzles”

July 14, 2016

German automaker BMW is making slight changes to its High Beam Assist advertisements following a legal ruling.

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Waldorf Astoria driving experience grants access to Lamborghini supercars

July 13, 2016

Waldorf Astoria Hotels & Resorts is teaming up with Automobili Lamborghini to put guests in the driver’s seat.

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Jaguar Land Rover details all-terrain autonomous driving project

July 13, 2016

British automaker Jaguar Land Rover is one-upping competitors’ attempts for an autonomous vehicle.

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Chopard retraces automotive history for latest timekeeper role

July 12, 2016

Swiss jewelry brand Chopard has been appointed as the official timekeeper of the world’s longest-running motoring event.

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Top 10 automotive marketing efforts of H1

July 12, 2016

As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.

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Rolls-Royce helps London hotel guests travel in style

July 11, 2016

British automaker Rolls-Royce is elevating guests’ stays at Preferred Hotels & Resorts properties in London with chauffeured car service.

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Jaguar enhances heritage, lifestyle attraction with SVO investment

July 11, 2016

Automaker Jaguar Land Rover is making growth personal with an expansion and relocation of its Special Vehicle Operations and Classic divisions.

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Jaguar leads by example in educational escapade

July 7, 2016

British automaker Jaguar is showing how its XE sedan fits into a well-mannered lifestyle in a high-class action film.

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Ferrari’s “poster icon” crowned top supercar by automotive enthusiasts

July 7, 2016

Italian automaker Ferrari’s F40 model has been selected as the most iconic supercar ever designed.

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BMW teams with Intel, Mobileye for autonomous innovation

July 5, 2016

Automaker BMW Group is looking to put street-ready autonomous vehicles into production by 2021 with the creation of an open platform with technology partners.

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