Fragrance and personal care

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Burberry leverages Sephora’s audience to promote runway beauty

February 22, 2016

Armani scripts seductive narrative for latest men’s cologne

February 18, 2016

Jean Paul Gaultier puts fragrance in perspective with 360-degree experience

February 17, 2016

Ferragamo takes the stage to spotlight Signorina’s distinct personalities

February 17, 2016

Chloé places consumer at center of Love Story with couples’ excursions

February 17, 2016

Chanel takes consumers backstage with LA beauty pop-up

February 16, 2016

Dior creates individualized beauty experience in stores

February 12, 2016

Harrods skips no detail with bridal prep services

February 11, 2016

Chanel prompts romantic self-gifting with beauty guide

February 9, 2016

Marc Jacobs Beauty hosts whimsical pop-up installation to fete Harrods launch

February 8, 2016

Estée Lauder relies on brand ambassadors to bring makeup into Vogue

February 8, 2016

Farfetch expands offerings to include beauty, children’s apparel

February 5, 2016

Chinese buying power makes big opportunity of Lunar New Year

February 5, 2016

Floris London expresses personal attachment to scent with customization

February 4, 2016

Guerlain creates color cosmetic equivalent of little black dress

February 4, 2016

Jean Paul Gaultier takes cheeky look at fragrance factory in TV spot

February 3, 2016

Chanel extends Kristen Stewart relationship to include beauty

February 2, 2016

LVMH confident for year to come after positive 2015

February 2, 2016

Mobile video ads poised to explode, but brands must make investment: L2

February 2, 2016

Dior parties at Boom Boom Room for Poison Girl effort

February 2, 2016

Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film

February 1, 2016