Apparel and accessories
August 27, 2025
The latest chapter of the “Be Your Own BOSS” platform taps the brand’s global cast of representatives. Image credit: Hugo Boss
By Amirah Keaton
Two new actors join a returning cast of ambassadors for German fashion house Hugo Boss’ core brand.
{"ct":"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","iv":"00d4d40c33c1c0125a5fe17c86630c80","s":"c641d6a49d27add8"}
Share your thoughts. Click here