Apparel and accessories
August 27, 2025
The latest chapter of the “Be Your Own BOSS” platform taps the brand’s global cast of representatives. Image credit: Hugo Boss
By Amirah Keaton
Two new actors join a returning cast of ambassadors for German fashion house Hugo Boss’ core brand.
{"ct":"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","iv":"38ad7c8c5577ce5e4d0678d981e4f121","s":"c5a2ab0d088c4f02"}
Share your thoughts. Click here