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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

Chanel L'Instant ad campaign image Chanel L'Instant ad campaign image

 

By Sarah Jones

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  10. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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