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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

Chanel L'Instant ad campaign image Chanel L'Instant ad campaign image

 

By Sarah Jones

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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