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Fragrance and personal care

Chanel spotlights organic ingredients in latest Beyond the Jar video

April 1, 2020

Chanel's Beyond the Jar campaign plays up the story of how the brand cultivates ingredients. Image credit: Chanel Chanel's Beyond the Jar campaign plays up the story of how the brand cultivates ingredients. Image credit: Chanel

 

By Dianna Dilworth

French fashion giant Chanel has released the latest installment of its “Beyond the Jar” video campaign in an effort that plays up the makers and ingredients of its perfumes to appeal to consumers with a taste for organic handmade goods.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Diptyque plays with the surreal in holiday tale
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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