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Fragrance and personal care

Chanel spotlights organic ingredients in latest Beyond the Jar video

April 1, 2020

Chanel's Beyond the Jar campaign plays up the story of how the brand cultivates ingredients. Image credit: Chanel Chanel's Beyond the Jar campaign plays up the story of how the brand cultivates ingredients. Image credit: Chanel

 

By Dianna Dilworth

French fashion giant Chanel has released the latest installment of its “Beyond the Jar” video campaign in an effort that plays up the makers and ingredients of its perfumes to appeal to consumers with a taste for organic handmade goods.

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