Luxury Daily
The authority in luxury news.
June 6, 2025
  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Four Seasons Yachts previews Marina Day experiences
  8. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  9. David Yurman continues Pride Month partnership with The Trevor Project
  10. Vacheron Constantin opens flagship in Seoul
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Chanel taps iPad’s unique capabilities to showcase watch collection

June 11, 2010

 

By Peter Finocchiaro

chanelLuxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.

Chanel tapped Medialets for the ad creative. The campaign targets users through three ads, using both banner and interstitial media.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior confirms Jonathan Anderson as sole creative director
  2. Roberto Coin brings in Hollywood heavyweight for global campaign
  3. BMW renews Atlanta Fashion Week sponsorship
  4. Saks dedicates flagship windows to ‘And Just Like That...’ display
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Ferrari introduces new dealership design
  7. Four Seasons Yachts previews Marina Day experiences
  8. 71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
  9. David Yurman continues Pride Month partnership with The Trevor Project
  10. Vacheron Constantin opens flagship in Seoul
VIDEOS
More Videos

MORE IN Advertising
The Macallan updates packaging across Timeless Collections
Vestiaire Collective launches ‘Vintage Days’
With new Falabella campaign, Stella McCartney speaks to next generation
Roberto Coin brings in Hollywood heavyweight for global campaign
Loewe honors 2025 Craft Prize finalists
71pc of CMOs plan to invest more than $10M in AI through 2028: BCG



RECENT ARTICLES
The Macallan updates packaging across Timeless Collections
Vestiaire Collective launches ‘Vintage Days’
Bugatti opens new Washington showroom

With new Falabella campaign, Stella McCartney speaks to next generation
‘Video games are a powerful cultural force’: report
Les Roches launches private aviation postgraduate degree