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Marketing

Chief experience officer role surges in importance, but to whom to report?

February 13, 2020

Creation of chief experience officers and chief customer officers have blurred lines of authority and responsibility with departments, particularly marketing. Image credit: Gartner Creation of chief experience officers and chief customer officers has blurred lines of authority and responsibility with departments, particularly marketing. Image credit: Gartner

 

By Dianna Dilworth

As customer experience becomes a key determinant for a shopper to engage with a brand, marketers are under pressure to treat CX as a serious discipline under leadership of a single individual.

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  1. China’s luxury market losses narrowing: Bain
  2. L’Oréal Professionnel introduces debut Global Creative Contributors class
  3. Saks Off 5th, Last Call locations closing
  4. Hilton hits unit development record in 2025
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. LVMH full-year revenues fall 5pc
  7. Pieter Mulier vacates creative director duties at Alaïa
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Dior hopes to reach new audiences with Noonoouri tribute
  10. High-end hospitality groups set the mood for Valentine's Day
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