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China dependency exposed and virus-wary world in lockdown: What should luxury brands do?

February 28, 2020

Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry

 

By Mickey Alam Khan

As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has temporarily sputtered.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. CFDA bans fur from New York Fashion Week
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
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