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Jan. 11, 2026
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Retail

China dependency exposed and virus-wary world in lockdown: What should luxury brands do?

February 28, 2020

Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry

 

By Mickey Alam Khan

As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has temporarily sputtered.

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  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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  3. Lucid, Uber debut autonomous luxury taxi service
  4. Christie’s promotes luxury auction sales lead to global role
  5. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. Bosch unveils AI-powered integrations at CES 2026
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  9. L'Oréal previews upcoming releases at CES 2026
  10. Performance-driven BMW Alpina launches as standalone marque
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