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Dec. 13, 2025
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Retail

China dependency exposed and virus-wary world in lockdown: What should luxury brands do?

February 28, 2020

Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry Burberry Chinese New Year 2020 campaign with a capsule collection. Image credit: Burberry

 

By Mickey Alam Khan

As the coronavirus reaches pandemic proportions, luxury marketers may be forced to come to a stark realization: 2020 may be a write-off, and the five-letter engine for profit and growth – China – has temporarily sputtered.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
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  3. Sephora introduces new concept for SEPHORiA 2026
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Mandarin Oriental kicks off annual Silent Night activation
  10. Aman welcomes warmer weather with ecotourism boost
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