Retail
June 21, 2022
As consumer expectations evolve, brands are feeling the heat. The “all eggs in one basket” strategy that fueled growth in 2021 is now looking precarious. Image credit: Shutterstock
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","iv":"bc7faf45839d500a82c8c0a92c8e09fc","s":"b7511c5ad007c075"}
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