Today in luxury marketing:
Casual style contributing to China’s luxury fatigue
As Chinese consumers gain confidence in their own sense of style, some are starting to ditch luxury for leisure. The luxury drift in China is often explained as a reaction to the country’s economic slowdown and the government’s distaste for overt displays of opulence. However, underlying this shift is a unique transition of China’s cultural, political and street dynamics, reports Business of Fashion.
{"ct":"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","iv":"a6abd5b074c68d1420b9699c0b94d011","s":"744134a6f0d3c9d4"}