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Marketing

China’s progress with mobile payments likely to be replicated

April 24, 2017

VistaJet leverages WeChat

 

By Brielle Jaekel

While mobile wallets in the West are focused primarily on payment, China’s advanced consumer behavior with technology has led to sophisticated consumer-engagement tools, according to a new report from Forrester.

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  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Balenciaga resets ambassador roster under Pierpaolo Piccioli
  10. Loewe Perfumes boutique takes shape in Seoul
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