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Research

Connect international experience in retail, digital to curious Chinese consumers

May 8, 2015

Chinese affluence Chinese affluence

 

By Jen King

French fashion house Chanel was found to have the highest level of brand awareness in China, with 84 percent of surveyed consumers citing familiarity with the brand, according to a new report by Bomoda.

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  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Explora Journeys invites travelers to rethink sea experiences
  8. Silversea previews five signature spaces within The Cormorant at 55 South
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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Chanel returns to roots for J12 watch campaign
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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South