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Consistent, charismatic Twitter activity builds loyal consumers: experts

June 20, 2011

Berdorf Goodman

 

By Kayla Hutzler

The importance of social media is no longer something that can be overlooked by luxury brands. By observing different brands, experts have concluded that a charismatic and consistent Twitter feed serves a brand’s best interests.

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  1. Starboard announces first-time partnership with Princess Cruises
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  3. EssilorLuxottica plugs ‘Eyes on Arts’ program
  4. Starboard Luxury unveils dedicated watch retail space on Luminara
  5. Baglietto releases inaugural sustainability report
  6. Harrods challenges consumers with Legos
  7. Lucid signs Timothée Chalamet as first-ever global brand ambassador
  8. Wedgwood, Cambridge University Library translate historic drawings into tableware
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