Retail
December 20, 2021
Most consumers agree that UGC will be a deciding factor in their future purchasing decisions. Image credit: Treasure Data
By Katie Tamola
Shoppers continue to seek user-generated content (UGC) that they find online translated into in-store experiences, according to new findings from Bazaarvoice.
{"ct":"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","iv":"b1cde005d9703e6afdd69a3739e73c74","s":"13a112d3b75009c0"}
Share your thoughts. Click here