Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
{"ct":"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","iv":"68f9a64e562c7aa746e38dca4e8abd0f","s":"3d64d42b26829be8"}
Share your thoughts. Click here