Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
{"ct":"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","iv":"e4eef73d51660ebf3bdbd38942c7e49c","s":"7651a91182aa8794"}
Share your thoughts. Click here