Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"5bb5c63d2c0f87d52086bf339b32641c","s":"4ab674f9bed00874"}
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