Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"b91cce293e839372d08dc555ab80e94d","s":"6fa9e5533bdf9004"}
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