Research
May 15, 2014
Affluent consumers know what they want
By Sarah Jones
MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.
{"ct":"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","iv":"75a1ca98bda78b5573dc7ddadf33dc62","s":"56aa7a22d58b51de"}
Share your thoughts. Click here