Research
May 15, 2014
Affluent consumers know what they want
By Sarah Jones
MEXICO CITY, Mexico – Consumers only shop with one or two favorite brands per category, turning to them for familiarity and ease, said an executive from MasterCard Advisors May 13 at the FT Business of Luxury Summit.
{"ct":"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","iv":"cf904c6d3b2fcff4142e8a5c457bd89e","s":"7652cdf68009619b"}
Share your thoughts. Click here