Marketing
March 29, 2022
Shoppers are increasingly growing more open to sharing information, especially if something is in it for them. Image credit: Unsplash
By Katie Tamola
Consumers around the world believe brands could improve their personalization practices and efforts, according to a new study.
{"ct":"kZZOKUxNku\/Xp3li\/7OAf3k\/9qi7Kp3Z5yOdOtwQ525vb\/J\/XKA1YWkZ8WkxRT97VFu9rGdIilMJRIyAs4e2Ep5m6fLkvE3fhZCWqQG4VrXXzpXmoD9836H0YpChTpxVYZbE31cCjyKAgKHl8cLBgHvp2Lzivvwbc112ZxbkdGoXqP4WV65ugHXWLFQG4o3zMyp4ZOq1gbrtAWDqEHEEH2k30IsmU13ZNAwZlijQpH4ytxKL3lHZJAz9dszdCd0a1W6W3x7kT4A9b2CQw\/\/\/Ki9jOetofS\/ysMp1Y0sRzW7aFQZSiwi3WLelFYgtNRrCNPjLb1\/QtQHcoZBYasz7PhmBf+SSiB8YuijVSms2G2j6RViys2nkRvP4YCI6xCuaYCo1l8kb\/+zoL+nENAXWXBkVDWTumrELwxG92AnTVqWzYqfsxS5r9LhlCfWgzO\/5aCOeHd26XRMaKdvwjpVssMJ1YYdXEAceyGkQHyx7OBvIc3tvjn+rWU5NntIvITBtp\/URnTjfq5IBj02V35yshDwBvYnFdLyESEVsW7Rj1MEieqcg88a3\/Oxt0CbSP4WRWhmoUP6o1qTGJk8eQIAQOVm38cnAFnvZ5Mgv3xPeBih2IoOMta7ms4tPwiud9TuBhixJB\/26I1Sn\/lX1bu0guO8L6zb+g938tdEVr4hI0Ehdtfen7jqKk8F7\/nkNUjX1tm2aat7CMcwUHRdboASoCBNgbTWC7R4ehInhngtmYWTe7JK6jfd6zexHaQZm4aLjzzsAFTwKKIV4h\/rs6obUmsEJ3qIGnKOfsUyJ+L3EhxD1OjSaCrW50e2p91+MO1KTDR5i9e5TjnK\/XEw0jyZBsI5fQt0tFbHgUyhv50gZ\/ykCcBCTwZs86TOsLveV3amvEgPy9JBTlwdA9hNqt2J5CfzIcYzmwMOFjBiHi1ypetGAGw1kOS6nkvhJ4F+meYeku0sG6JjywdmzUV\/DScYyixtumW7kkYAPTS5dCMEVNYIQ\/o9Bj\/eWwFr+w3BwO+DhDCk7iE5F2PvRZxXG56huyFvW5sebWzzDEarpV0r+i2UO4TBMF6umdU+IK9YWRzRezZGpBtxwYNj2m\/re5ZkLh6Oir32+nLvfD3+yfw\/TO9Mow93ri1pii2m8FC0VbY\/XvBnUoKHcxnu+zqKtpJveSP99mNQqc32vp6lRzKDn5fR99\/cowzku2yW0c+4rQpHr2RXWQfM+b08iizo0X11jynpusaNarzUbKBH4qPb0br+IAxqH7BLCX0Rgy\/oTlgSfspfl14dGqcZpC8HxGi2zz4l9eesv+4DFg4IK5o33l+0dULadHNUcEpfbHuDW0\/9BOo8hY+\/IMg5tVWsSGdnhor7GEFTxPPeNg8mCG4u\/4MVT5h1CJTZ9UQV\/OMrwxWDZzpnSUr\/v2klh60zpdseK2vX946+qmLT90VJFHZtzuXrHZ+JlQ2kNwbQvHxiQLEABQqK\/4t6LAGPgwHuAdAGPwo4lC674tbLjbHNFK0Ra3yjdnkLFUocXPwF4sv5WYenRCBA7HkDv1MHB\/HICcH6ziK9cvznbvRREyEOpip2akWvmQIWnYKDSDWxtJfw4\/v6+6F\/xSwyCY\/d0ipgCNBNc8Qljnzle4N9TezooO6hYxUY5PeD9l5XTc\/NMQx7H0ArdLGqDBjFbk\/m79K31T39y5RG0LETHVmWAvZxlCZhrCwst5dn47\/DhbLLae8iH\/F+oolQEGLX41S\/bePfPKcHwNOAyks0P5o1GF61stGnwyJf28rociW41iwMPs83Q9ZRvCKMBTutHj562gixyFBbATZNxvsbVSge+ANB741um\/zTlgJKygreAI6FwKi4Ti8Ie4WLUA3fmFg1j28Rdn8O0QST2C9g2Z9Yd06\/t8JpnLTRo3M5I5bkGHN9YqnFve7uB2zPHv9Qt0jbyF2MmF+plXU4Nle0Rmhm6lAqp9G5P7DFF2rtL5fc7fvS8gsH9Cer6K1530MpgC7mzPHgKVazanmpyUgrkZGp+wogpxyMjYevRhaUXV7kJsEHUBCr7Eh6hSqJvk5cyMsZ6OC1elTFNslTr32hyVHDm67SMEwE6umhKljw2N4jiZP1IxWu4IURJFWwPE3LeJsVq8Ci96Wlsuo5Aq7nwMcoSg4z8O4WZMq684IIUjHbggn0DmKX0\/TO1G7j437HdGOaBpwG99YxoqCbKWl9gXwofaWhoGqPJBwOq9y08BkhXmyEv7eZgVwama3zIMZpcV7Igq9zXVfOdcCbsLXF5fC8bUSfRGlHPg7TyqnnjEqkGWnlBz9qNboVm+hNy8SmkKQaOzjCt+ECNJVnBDaMRX1IETO+s\/TP+ZfrBgnjbsJdyAtKvMERow8wqYwVHnM7DngsFpXe0IodCqZpzqq7x\/Rpv2NM4vysPZmjuBA4V8TzYzXbsj5Y4dw0QTboNQ3dwPQ2WXtVfKyW+ASjgP\/atv2UezbsHkYzO6sXZUOOV3RV8PhZv5GiNzxXEwqhDwhZToXpYx0LDqVcFfyBbjLRyGcPTXSyGG3mlkIIqxVq8NY8fWQpgVDZSvqORgN2ijU63NX6m3u5dNwRrLFbeX68KSNGxaDF28WH0m\/HAtDvBy+5aBKrOw9mX17SAUDLZdrraf3eiQzK2CssXFoA+3iEtrs4N3nOyXOQPBr57mmRUoql7f2sWjaZb+BcwObS1EmkxBN6f5vhf\/fwKnI6sGHbBl4EPUYvaMeUnv04Dk\/8MoABYAi6AkSFYSZAffC+fjRF\/6Fr55faIro5Cb2N1fWK8bOyVGPcAkn6BWtx7RSSOHbocmuMohVdq0YeUeURop7vvMPp5TMuW3ggwYzQBcjhh+UANit3tp57sVS4og5RLKJNXoRvpspc1zq8wWxlq1gc2bSO0bcZsULQP6AWdrcWdB7\/Xo+OWqm78+4I4Frwm5X51\/\/j+f+4w6SCzsp6\/YCFehg1QtM37+xmZq5OKb34+dBBy5JGttwq30Hbsfq\/XNFB4MDBHsP6MV0HDuNu\/YUnSuSmOljy4nJIxoapqaQ9x3rU9uUxoe42qxxthMYvrYIuP5FehNrziXrlt0uCE39qlhH2CorhBuc7ZRk+iyKoSJIdNSCtqRLFhonjvDASB3DbMwewezA4X5TVffKOt3tyWCMZ1qc4xYxla95qSCk8SGAw4ed+PlzpCGPSqesrA07osQaczwRRz4msKNMPPubnf2yxZ9GjdMvdjoVxqiiBY5L4UKArTELHoULf6sJ3SAJQe2r4P090gNKMhUTkvHiwdGr4ScOhDnFiUbdt09fMJaA+1SIOXBUazT69pKvfVJOBdA\/zDRoyfUE3HDlOiYlxVGLFX4Ya\/3U8PNAQmyS6IWdip413y\/5k+ngdJLNjlwVhk5LLCDgZjYgJl1aPRafkKQm9+hPM2SHXhlnEiYSwwbCi4X34quj2dVewv2ASGvtKHQObrEyAGlBzzsrqpyKdDdV55gTviMYB0yvjNc7u\/GC2ugMggOoIBbCv079GtJMA2Ok5WnkCgeipZR7oCNkWi1rmevNkk3ZaigyoXUSRIQeuwlF0D5en11+teRfpI5hpLz7txG1hThDX76oXa9lE7ZVst6D8L7HvG9WRSmRrD5htKLK3X3GKc0p0qbid\/\/ytHDFqD0oEyNPcsdQ1RoQ8HYzjUTX5NFFNV6vzTtfw0j3tNDtBYtAR4ls4myPjjug0RQllgb6cuDSx+bsTvNDcLccBeAwZaW6UylFhY+vCRIijCvozLgjv8kUJ74cUOpcBo+ZkenkOTDZDLfSloF0kI\/N1WkA3qNN8PkNHpmZPIQUwqyhqbmcP1pEmLqxHAB\/V3MSp7VVR2mSg3XkQzGIf8ggFpi9DHi87CPrZLwSI48UarvNOHgoFedFM9B73Pv00PmCFlnIBzDjjxN0T3EKvbOoFXHBa8BrsX9+dbjW5652MS76Bdslh0Rh\/uSjlzHzfuYpc6RxO25vv+8I0CN5VzuXgVCsuRBYfiWcEQED7s+6SCPbY1FpHSnXRKUJAppfoqRr6rEBzZ1C57CrJTv1FHdUASg6GQLLrrw4zvx\/Pw4NXl2EZTUcrEamptSRYm8BMaTU6bM7t2NHVgMSqTa5ibD9HJFxy7jWEWl4CjW2Y9lUVrS20B07WNeURmnw+TQHHF6Rg0s6QaIWs8o\/n6ixwlgTpI40i4nhbXJG3H9eshsm4LCgxO51btXNUOfb8iy7AdJY3hjcUx3SGa7FIhBzXb0kbrlBKYtHpcDAH1hTjMHG\/3\/n1jX4ZJ0mVcHIXipqfyRzMsmn5j7mG6YqJ6RVVj2fIyCPkqFejeooPQJBVnfHw1ZENLItD3A1Bfa0SeFNaJtPG\/h4+vjU+oGp0JbTxq1emz2zWdhB0K3b1ZFf4Zv307j0VrNOiwhLsZ50OWjxo8tbHhRelvux7D4nzzIszLYAnVZh9lpNZgVXhNV\/xFQFzh9Y7cJmodRMvWFKq7Tcm7GjQmbL0QwdlX35anlpA1JH1Wer2crfLT4rMq09HQ076mrx1WwSAdID1Yun0nB2i885X3NEiP9Ud2pWI2PK1OsCCPBVqneeQda7GgbWguw53xQfjb4JkO1IhxviZYxGzOB2bK1PkYgyA6oYM8cI4cxyzf9sjPyIOm9gI0HAGaus5J7IC3GWyahht+2KENlGjb4Z+ZNL+Q68oP8Bf+\/047TC1CrEoTWS\/dc\/gXKA\/o7ZYoq6HLO5aK41vZju7kC0HUoxc9m1gtlI7ikfB29lo4z\/LkyjsigMgfMeiaWFOEHTiXaPYIrxSM9tCoHX6l\/SuS+WsBWTyk5M9r3MKAsMWQ7QLPltW7ZnAOg+uBbIcq6TzUBF6sIQJ52C7RRBKVlDiV+XOBpTYtfr9sFdh9+AyOLtkG7PwcdyHstvpMlICntcY5sAByCMqQFTMtwWdC4rMBjkA5NMaheTVTsaOkeDoj+LJVYYidPSJZ3meNsDC\/WGA2hkLD9FMv5RqG\/myWf\/ppOBMPt6ETM4MQ+modzHh6gjPCmiLvL7tkYYoE4ZEdRVhL9Zisn4uhycbjMkJo1Y2+07HKZTwtKNfrYWHB0s6BmssKnkD57WhSYrpKx8B5KSpJQmaAh5el98kq2xc4trB3TpG39ijoX\/vpDTSjt7R4bOsydV2oBfO4zYgDPPtsbMcpsHSene3sLKWMcFNSEJv8vhFzzp6OSCQ78bhnKy4zEaLNSaol6L9ZIePYJsZNhQOy6Oa+J5IdLgnUI7hpCHZrhmBl4djIAEZ9RltIMSb5CcMTjS1irOjGJz0rEQbkVXD0I3jCmyG9i9Yz8aMFZm5jcGuAiMl5swQC5kyjGKlFzfS5ZFganAKNu46dAXZizthUvrshbSaITVAjBqC6J4gWsiHG09EHDomf0w3tvalV2QrB0uaPaHmg6XNfnwofzv\/ucusqdAmOcSV\/TLhui5xo5V8ETpEbxwzHy4UhEuxV3K9KSsqNaEAH+\/2vlAVoKC0PB4vo9wpCT+\/tDfR+27znTaD64UdCezNe4BOexFGPc\/lJSvHcNfEEQhp+BUHNVTykYfAOFzsv4QbE7veIDDvUMneD5NI94x2R46qDz2p4\/TNKUhN2J4\/KSn0dVeOQb6l3h3du5qctPa0tVi5lve6Q8I+NBMEYwAmZdTr9FabVDRzKYTu0yhS4PQnkVIgprsOmXWNxvJuQPF4N3xm2c2lqjysxOIoQbNXPoxMtt4J8jausCvM+SFjNzgHnuTgIc1RS1+xhnPV3r0EwQPyMQ9KD2z6PA52oKn\/pwoEpNyTtg2FHSVEQOGAMgFiTxUO8kK6JGIeoENEyJBYpuWMhTT+obNyWwk36ExeIyxFluDBVB3HN38lpA0jlRVGCoGcS4vsGyn0XNb21NsIpAtoiguvvZeX3ENojFD5wsQackJvLO7Qte86ZK0AREFUqXTqpSEFiHZg2FQE+dYyM2Dr4liZHo\/Zjbq\/lZC8sbviItmKvC9xVdXJxDCr\/SUU6rii2wnGJG3D5vV+wK4XAg+7eY+2QsgZnN3nNuDxz2k9swj8EgvNDHMykq6ba0Eqr1XMZ88UPrYuJZ7XnY3zespWIgE8vV7VKlfDYbMWeLTAfl8g8QGJsAwiaafforMJnJS3UI0oeAF+nvCCN45g7N+i1w5GIMuF\/pKVJ\/2CxS4x\/E2vYNxfCIiaSxAP+h0xKSSerDVpSjZkIE2Z2S1UFkGN8MEZ4apDvLKSOTG7oGaACDoFuYRRVtyfP9G\/g4jIMWXvSMKrBuamNZaJCHeYIpdggl+4D3JFr8CaPZzVA0IHl+mxc1OCQ+gwvoyvDY3wmCogjyHIBJfpGh7NURG\/y\/bdqCiLAT9Clxqb1J+qzqNXaPpLP9lLtav5j2B0myLBQyVWayL00HrkrB8J1E1OKCieg2BoGIcJGKl5wTvAHm7ZE5g3rEm2gWDdWAOzoDheRNWatjEmZTqWeD3xBs6n51kWUU5XLsy+eZWcBoaDT5kw8g1YN67MTsoAby6iEdmXPjsZF2HuZ3nfw4HK7kiUt6n2\/mIgi1jYBIZj+zYJEwr3ojGax1pK2b29DpKtKN4RcLnalX0sJzEKtsIbs8lRAuDZsg4g+GoXvW2mZQCQlgmlr1J3MyBDKD7dry8r7PGNox7i09F5aa6Uq2+tf\/xfxtVbmIySsZwTjZ\/LMSPvO+uAI6bTFHCritgj6kZyxAou2QVoQeUsG1wMPqmabbWRbUFNw+2LQfeFKx2Bh5rnC\/l1tJE9E17hfFcCsL7yOrksZnrDcphDxomWWC0vZjQdauT04W7EuRTrA37ROH0bIkx33aOa7QxWes\/ALV4UPIFzAfRyrSCMNW5U4c+Cabs8c8hYPgcHzconpJL0UD7f\/76NSLwfxptt\/35QlZnthf4B0rscD7AFm\/PRKmjHWMGudbxeKb6WsxTK5+YbcbenGvGHB8zw3KYYBHvv+78LId6y1pGDrJtt6i2EjCrxFLmbcfliJ6FSs0rKSc+gqBkiXI1XNiShNkf38+TCGB2LfxZ0fRWuE+8THIuKeMqb8BEi\/R97Eeupq0L+7NtGQb2GKhPVCzVcLPbT8UqZQNiKmaJVAddtFNkukS7EKV2Vz\/zQoEweJKSL7VyCV6ZbJ+xXetA53SknjU9GC02s9Gy6GK1m7rxDcc4neHYb0mmP+o9VjcHlBM+ZLGoDjVU9BeCqayVssuNjJk\/TizyYCL+s4jkzhMs0akuQNS0+bYZ9l2VqWZ0ySfxJgFHt5LsP+hy51YlWWJDaJ7bp3296D\/jp8hlhxZZipFyBtSnnJ9OQ29JhE14mWMniKie+nDDDSaEZMcfkRnXUZ663ogI30bJXqrS23Wq+vqMTCN2RPd3+aGilW4Da3TXe1bCs3aF+KWjDPqAwefiuUkqFry\/M64SMoM\/wIpbDO1WSyaCESEXAH+ALT1lMAt\/e6rWLvYtSzPHeHf9k+vJp9RRvF2ya2Ilz8LgpzBchAFK7\/lavfZI+ENZlXVXirGkclxZ9zNq5C8JUqb+VIuN9fz\/BlvAaL5IWADnYVtcz3Nhnqn9njX7w64tGSdXTxMFdyseLXBlhGdNioWS5Nvg5aynX47yHfnobgeh2rtru4FIec9tWnseFXsIWCooOqRgz38lWuNUS6wtJvM5pKp06SEdgXkcX0Ee0b4Dva6REdcNiLW36\/ZnqzkaUQp4NAyOqiKfwb68Tl9UAa9Sltuqhv\/lRMEr+vg6UQ3difTOUAueNGK4Cts7DfOaZaNAOwaNW6gvrE8h5sDxnYfkJO0LZn5dar195uNmwE+gETYrMCYgdS4DtOT9dz7dhExXTFzFV6pZzdBp62JyG04xFX9wN1gMpL3OYvoGVfguTMsyhAa+eG64tVqMpCbkmnHQjAUTWDPsDR6Lr2InD7XYvZJ3gUbTInW9m5lp2NF6X4wV59SSN\/e+p06Ngh6eNZAhuCxKmN99MZo5Y7hpjzRkbyj8GpLFaJxC0E090T2LXW1Ssd5qSPIdr\/DgXex\/5HddshouqcUF3O36oauvoPxFT1M2\/4uxfURbZ7aEgOmrz73PPKGwJPcC0qx9kjyl1rmUo\/Rh7F6XgY8wH\/5gWpR+blHDYRrCONApc9xF90uvld6PK+L7sg6sGuANm+FAAZWOCRjLABnSCBDFOdJcqgcBI9tTDpa96GUgkKd6eoHLeWh5MAgM4O2av6CKEJ8NCUJRulA8tgn1GUAM0J2z3bpjsBSrID59B4C5nm0fbaq0ymfkg57ETvR9kkq6sA24XFjadQApzYjHzN4KIA0JIl9+28+kv\/\/Uor6NFcUx5u21KaWlM5FSu8ocYI5BlsrQeIRMH1OfMznw8M5+UXU3VQGQ5IDS1JXcEpiXLMPHObjAjXXqUxV9ylU8Iw8m0gyNkQbGA5e9XYuSS3ATp5lvP+4bOjmBPGourrQH50lnZHnz5fjkItctIFfi0CDXfCOsxX3n98LZ5uRi55QcqGMBvWbD1uqlB\/6KEK2+4KsNsD4B5vDIOTgoztyrN3sZkM3\/d\/dE\/2qHSdYfivSZyNU6SioMg4TS\/hZBKowVJ+WYghpVT5fF20M3T1B4HDMVbcc9eJD2q7c38mwhKtQ1Lw49L1thmb7rpg7nyD9uujg4UL+IsH2\/7AUUEAgmK1r6qfYAaeIumbg3qpSZgKwgj3cV\/stebUZSnuERhIANw2tV5WhHtvTLG4MTlmONNPSYE0s5LQDecLfEODUTZcRgZ070yUTQCMrT15Ua4b35GiIj+xSgQlIH1YqwtlXEeQ8fWt30UY6vGFTnDLwfOtk9B5IPSbJbWlbswwms21GAiuZPl8BReeMSWyA9GKTTFcH3GLYZ2ILTbL5x3TeWGUKO5aD917z8FuX\/ksv55UuYYeHTrJGvHDprp51IBcB\/9MdvbWV0s=","iv":"9321403f64473e9d28fd762285ccd5af","s":"1367af1984184262"}
Share your thoughts. Click here