Marketing
March 29, 2022
Shoppers are increasingly growing more open to sharing information, especially if something is in it for them. Image credit: Unsplash
By Katie Tamola
Consumers around the world believe brands could improve their personalization practices and efforts, according to a new study.
{"ct":"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","iv":"9c299f774e9d38553afe5072a0ffeef1","s":"21e7991fb0b2c7b4"}
Share your thoughts. Click here