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April 12, 2026
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Marketing

Consumers yearn for brands to display social values

February 9, 2021

Oscar-winning actor and activist Jane Fonda stars in Gucci's campaign for Off The Grid, the Kering-owned label's first line of sustainably made merchandise. Image courtesy of Gucci Jane Fonda starred in Gucci’s campaign for Off The Grid, the Kering-owned label’s first line of sustainably-made merchandise. Image courtesy of Gucci

 

By Katie Tamola

Brands are being called to acknowledge and anticipate different audiences’ various priorities and intentions when buying luxury goods.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. YSL Beauty refreshes US ambassador roster
  5. IWC supports global marathon to prompt thoughtful water consumption
  6. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  7. Off the Cuff: A Q&A with Vispring's Clare Schifano
  8. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  9. What to look for when buying your first luxury watch
  10. Subscribe now: $12 for 12 weeks
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