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Cost-per-engagement online ads most effective metric for luxury brands: expert

February 9, 2011

Louis Vuitton cost-per-engagement ads help drive in-store traffic

 

By Rachel Lamb

An industry expert claims that luxury brands should be using cost-per-engagement metrics for their online advertising to ensure effectiveness and ultimately drive sales.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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