Email
Print
Reprints
ARTICLE TOOLS SPONSOR

Travel and hospitality

Cultural awareness crucial for brands to reach affluent Black travelers

September 2, 2020

Affluent Blacks are more likely to opt for group travel than affluent white consumers. Image credit: Travel Noire

By Sarah Ramirez

Luxury hospitality groups looking to appeal to weary travelers as the pandemic eases should consider how to best reach affluent African-Americans, who spent more than $24 billion on travel alone last year.

To read the entire article, please subscribe or

Share your thoughts. Click here