Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Matches plots second act under new ownership
  10. Kering loops France’s Ardian into Fifth Avenue investment
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

David Yurman seeks emotional buy through social video for new Starburst collection

April 24, 2013

 

By Erin Shea

Fine jewelry maker David Yurman is playing with consumers' emotions through a social video that tells the story of the designer's inspiration for the new Starburst collection.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Coty earns ‘A’ score from CDP
  9. Matches plots second act under new ownership
  10. Kering loops France’s Ardian into Fifth Avenue investment
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Follow @LuxuryDaily for the latest in luxury news

Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam