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De Beers London debuts Paris flagship

January 29, 2026

The storefront is said to be the largest flagship on Rue de La Paix. Image credit: De Beers The Rue de La Paix location is now the largest De Beers London boutique in the world. Image credit: De Beers

 

Diamond company De Beers Group’s flagship brand has a permanent home in the 2nd arrondissement.

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