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April 9, 2026
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Watches and jewelry

De Beers supports Desert Diamonds with bridal addition

April 9, 2026

The business is capitalizing on demand for its latest selection of jewels, with the accompanying advertising predicted to reach 25 million American consumers. Image courtesy of De Beers Group The group is partnering with goldsmith Kindred Lubeck, who will produce her first bridal collection using De Beers’ Desert Diamonds line. Image courtesy of De Beers Group

 

By Zach James for Luxury Daily News Service

Diamond company De Beers Group is launching a bridal version of its Desert Diamond campaign in the U.S.

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