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Retail

DFS launches localized social commerce via WeChat

September 6, 2017

Sample of DFS' WeChat mini program. Image credit: DFS

 

By Staff reports

Exclusive to San Francisco International Airport, LVMH-owned travel retailer DFS Group has launched a mini purchasing program powered by Chinese messaging application WeChat.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Dior dives into French Riviera with escapist fragrance
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Gucci studies connection in spring/summer 2025 campaign
  9. Veuve Clicquot debuts après-ski activations
  10. Dior, Rizzoli to release book on Lady Art project
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