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Dec. 18, 2025
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Commerce

Diageo launches new division for luxury brands, experiences

November 12, 2024

Diego Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diego Luxury Group Diageo Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diageo Luxury Group

 

By Luxury Daily News Service

British spirit distributor Diageo is introducing a new division to unite and elevate its luxury spirit and experiences. 

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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam