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Diageo launches new division for luxury brands, experiences

November 12, 2024

Diego Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diego Luxury Group Diageo Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diageo Luxury Group

 

By Luxury Daily News Service

British spirit distributor Diageo is introducing a new division to unite and elevate its luxury spirit and experiences. 

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Gucci studies connection in spring/summer 2025 campaign
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