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Diageo launches new division for luxury brands, experiences

November 12, 2024

Diego Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diego Luxury Group Diageo Luxury Group will oversee initiatives such as the Casks of Distinction program, which offers one-of-a-kind Scotch Whiskies. Image courtesy of Diageo Luxury Group

 

By Luxury Daily News Service

British spirit distributor Diageo is introducing a new division to unite and elevate its luxury spirit and experiences. 

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  1. Dior dives into French Riviera with escapist fragrance
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  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Chanel unleashes ‘From Dream to Reality’
  6. Pratesi continues retail push with new Boston boutique
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Luxury Women to Watch 2017
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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