Retail
February 25, 2021
Digital commerce is growing more rapidly than ever. Image credit: Getty
By Nora Howe
Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.
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R9\/LEQqwlaqIl+o5XStuXT\/sRpL\/wBrPd\/RyYREcSmCBBBZBOBLLN58TZQiZWMykb13lMxCB+V5br71IKonn5ZWzF\/ppyFO48yt0\/5SB1ZX+22PuttYzslFCqhu3fLYpIphSXJtCvGdg+qT63cHFKGj+Y9rZIg9b3p0bOIgKpL9vCUnEvdwE8fxxoJFUMA+Zon80t5meHUxev47\/dCZaL8or8oibgDWQDfoXZdFvFIWmykfVhoYkrW3N5oV0dIIqfLcYQGuqdVjXd2QBWJYBEdOY9GBAeVCNGeNoPiP087ig9h11Q6Di55ZsWoICtlIb255U6oqXCqHOVqmfJ0rPokxeLmhBj4JgEcVNBlYVRwjsBbBBjxwX+lPxfZcYpO01YyacjSt05HXQy6eEsajR4TN\/tVhqyp68FPuwhS3djTPdHDuUWIwDFQ5OrSOSlhG8qjeioYBC2yQwj5NeNcg9IcaMSVoL59G2gpUDUXtQbaXefyGZSTnlX++5uKj4QmnmtRGALxi31HrEGjLsJ4nH0opCWbkNmeNSZT3xNTg7SPfF6v\/1iuUC6BLI+neXZW09nTW3WjtplOx\/VdjVtx5XMB2LhpduB0ZylKtQ8svqylNFzsru6qicYk95noq2Lg7DhbngEITuUYI68vfoJ3d9s9rkLwYd6vNdWv0onoVuLyDGDnkR+Q1Ho7PL\/okKe5x4f6DG5RwnkXd\/aX9H9BOKU3U9FNcr3ozSfV0msxhKIOaZx0lMdf5AOB3T8vpv9Lek5Pyrno9h40FYBPyLCFV7F1XkKMcA2My9i+PHUrVr+BNcaRoHee6eYXQ2YkuAbsT3ifORausFMeFXsE2C9zrlB2I7EaPCGif1dpjPoGHWjWmcrk5H063BOIEWFN3avIYgvsoH6NeNpel985ZyM1aI9yvWKHivJLyKNTPy18zWClcuhvXl24PGShFxg3RYUC37kQeZZ\/XGlB4VO6cCvwYrwVJfXTLkcf0Hd557A9FxTeP77jXFKhoLupf\/ZYxKsECxzvRHFOtR2\/7acLy2x4laIejWBi5VQM4Z26MX3XZzTtUYpF6zPM2dpxQiAnZxzr1EB93QkPfCjWeOp3NCAFj5ll7KbLqAvINZ0JRl9WVdK83MhhS8fApSDiuxTLiPmYvKCrLe8yYdqyWmpTsnrz3iFBWFRQIPLe4PIkn5ezqNjCU7F+IRQ6rlx4Sxh8YazmRfoW21VoJdDrCCw+SnywWLXjDtgk1GJ2mruCW10t54pgd9Gw\/V4khve6NIRF7qsaaBKktOzCbpDFr6\/rjBG3C6rNkXiHwtLfAe0NL6QRyhgdzHnMcyYmK3knNXbPMz9zmMbc\/OIv8PJp4bUDNjLq6ToqzPv\/22R\/HxslBToXA62nUHlAP8KYbWLjSlTskN5jNea7G5YCn33dX+5aTDgEWC57SXaZuFYa6jvU1vBf9xznGRIVsRgOCA7THm2d2TLBMfPSvv8LfaTYIeHGKlzBWDJ5BakTVX3GSz01DPq64wLjqx0Ens3pZ\/BoIadUc1ab3q68cmqsn2WCrNh90pFOkl58yiLt9vVoRB20mj+LnZtB61CJO4In8GROZ09BYEIQWpYx0ifwtnn5FTjlnxqsfk2BEvCCeIlZE2p0I1cFNYYzlDW7SPKfXQajPYSWUjveqhHEqWnWSrEYOhBaefpbztGPA6qsTuTKTNThqU416o2JxK1XNan0fSjWNAjDTjnZOrRnmijlo32Ds3m6qsbYBwqOBeLY3uoqKO0BUdpDbh0hg1R1M6v1FtZLUVage+\/zdGD45mR1LzrX95Maiigdo9YAnT3SAGAaZ7sUAYqXfRLJL2iozCIKGOPYILXkg7lL0RUiYjzDDkvJpQBfyMqBPgFP3qkWMYSe4j1ui89EpdQ24BSkN\/YhdMXtpRal3MQ8MELLnMEwPbimgl6aKOZhIJr2mGuklYeuwjQAfxa0aIC+A3et3U3U8URDY3DpwFHE2Bt7aa7ZBDzV08QdCA73rKeyFr1CvRRDyJXlV8up68abv2a3cgRV3jF4wmAx2Qsd1BYNVAaDYCcIyqxO4Bb2GFufscmIoonFuzzgtwLi24I8dlBRCzJ11rteiOkqo67aKoVTqrAIzXPSLnhLSGts7LC5W0ufcz1wSoKv33VmAJpeYG6B8QS+OaVnCWrStwonAKUmv8zzQLmgdCo7m1XoN\/TNIDEtvfL9tMAqmLPBS3tT7Pe1oJeZieIYl3CFNqIvmRQEclL1148HKCfWODj3NtM0a2g+EUj1k3BqwmOS59foWYI0fCVNgrGSOKfCGmf8mEyO\/wi1W1rFXIq16AyEV1dLxoL\/TiPeVTwTeiBGNQ5I9MzxhTyOFZbo6jJAqvj4QKLhwBYSum5+DytbzzFQCvVbWZXVX5kB\/hPNJssmJ7GwjMSUIhb1ayrnp417SiRC3m0WlASNotPJ3GjyM9aY0oA4qzAP2nCLxvuuIVNq+9Qi6STAyH2pgeVGbOgD9MipmyU4FKKMOITAFZ6zHs2eoj8DETnbV7PKf\/9SSXn9a5aeCbbC0s0FAXwNgWpdawprgFgrpVs1+DVHZyslate4hzVzLRSWIrof87hQPga8DwLJvw2cB1bRecBg7YEIcjCddNhEYSsFWuNp3yBRLyXXgShpzGuukqdHsOPNG\/gzlkFDPcRZvxwAOf4AYJe7cX116aUYu6fUXBRsNt4181ZWhi3dDcMLuS+V6zUCd6HaL9w8Bg0aQZejrevbkRJ7T0lYAwXP\/usQBdJnOyP3q2QTTf38S6DPZp\/XcwL9f9kHXavNeCz\/\/M5L+MZOVt7JfnqXtwjMyXu8q6dKUIq3gARBmgLSJVrzZgkCBuOUYGjX5gZkyYCAWZIp7I1hH7jarJqfC\/D+OzAxMBvFqJhDR7TpTLDFsmzBDE8vKSShgXl4mlQX9LsL1\/ctp4BzNVN4jbEk5LvsRzDC5q\/s1hZy380SN3d1QJ+V1d0nQoD2OSwy\/qRkV0z3068zTv164Pa1dojvzEeU9yLANvhBsO5YqKYDVAlZqmBkitdwSkFJHMUwAL8odF3sd9j7MWtWGmxAPv28+EWDvTW8Ab6GJhc3SO\/7rWxUaZqSW0M1gRvwLzFs3FuRFI5gFr4TSUZQJDwL5d47Cu9WR+A3dkG9glI44HxB8NcMNmz4CJkIYz7DqJXtdTpWC1RMLnQY3RUG8xWUGS+uwtXrrAcs2OKq53DCCty0Y8if3zV8mie8MY\/0J4zgl13933WmDs6i5M9jMxbLJe9mrsyxP2tz6P5GwR5y4A4tn1o0QryVJ0IFUkLob1gNl4tes8aCPBhC5loRX1X8Kw45FyHmJbZK5YLq9BGE\/jSteWcPMOPzj1WHc5IuCQMoLlv61GfJB3OoWzkk9B5JziAlJg+RotNOMmYgW+a6XIZJjbkWCU2P8fxFq+qSVDFBeLAk8Y6B8wbXZI70du+EcJAKGTksNmaFCncDVE9mrHQ4wK\/MNHLhJatMHBO38Znr2U627p0sqzIPsqYiKXqR6KTrVbA1T9uoDs\/EJqJqf65CVWK29fc9lSm5kyGUFBGyAtI9bUfng3+5TgB3E1eP\/t6ggcjqLbuD1EqK3e9SAA7XDskibcujCRN4+SypgdFAveiYJE4\/01VfwqedogOn9Ozb\/eNo8Xut\/blWMPja+la+bT5f5uz3kCXrKcl5XDcemhvYIB2k5vErdBV2D0qETCT3u92mjV+ZJVYzl0mzI6W9KLcYiI82xwuK9OOo0slCgV9A7qLmsIXjkKZdVIdEuQ9703yh3jKjkkushKKHSMYPdhoZL0aZZB\/9\/illdbKYmLXUqdXrVm5bIzyPlwAn0RGi95HIxq\/vBGzK7hJYWJdaxpHCJdj4INoxLbQj26g0okzjqwMhwCPqsWAlOSQ03Ouclj4FCOGFusW7HxSfhBOIDX5YkVHtQ031yPn2ZkVpKv0e\/frV5pTWFOjXIUeJXrMbkelLk1KHUnBtDiE7+HaR6y3JsvESzZJp5XuB6DwEuFVrk9LlSRuSnYzdciZ6bXanU6Peam0tUk\/8B40cuEYXSZZMdmtvnBb+R\/OtrxTNEP8eR66xf+oQgblnroRxLDEbPuftSg7XN6DpQf7c5JQTXvxUJ8GaxMxohrU8y1aU1VW8Wns3dr7tOb\/2zC94mkpVIaHE2V5qNVIuA+jeY\/QgM9lGhRqAxG4vClQSyaT0UdRzSAgq+qnHEUOqMNRLyBlfYrmHsOePF7jysUtsj6HjUrYq8nB2BGj3n\/fQB3WoEMBcfVtvhS0l1sAqSfgfHQGtBW7tsWJMfticliLz5VWdjscEj04sXdbbyt9+bmIWW5tVVhByRaAaxkQljxFMj9eclCc0aQtrlEma12NgHdjSsZwRtjLVjLHjcaXy\/gmQu1FE7N22bCYt58S5CPCswwzpaq4q\/c\/kGAc3RDTDfZGc9DVyo3foN20BC2Q8KPFS8c+6syFvrhVlJlJXEolqo+RKQbA0UkbKMNaaDjffh\/mDzdQvaweSLoZsZQyzNOyhuvW8Wc2m5qUm6jSkHdH5z7tTDumeTYP2KYPFSfTGb+\/rLvIJx+dfOvSpbLdZD3XL4Kg7vElH4r54TXFT7JZL7a1Ybe7E8JRHVqUKtyEJ4HbZa8mCYSJEOIf4\/9rOSCZk1m13ux4RFatZErqzgXs0QAWnhJJvt6uj0+fsMOqmRm5GUlUO9phaLhxnpjWNFde26NTYLiIdF8AdW7ey4QKx8UuOyQCjxhZ8L2Bfm5HNDPi0A930271c\/JJkvDPzNDbDXHJC8gEgCtywtLlgrN5OrWWbDLVQz6T5LnctRsQjuRlyru\/r1CTUzcamHU9kkHTG\/oG\/NJp+T0RZFew141tUuXSkxvK1kgWJfD0hFc6rluXnLCRuo24PGW9OM+pv17\/cUC\/xVoGqeMkOOW+UG4BeQ15t3bwCYTR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