Retail
February 25, 2021
Digital commerce is growing more rapidly than ever. Image credit: Getty
By Nora Howe
Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.
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