Retail
February 25, 2021
Digital commerce is growing more rapidly than ever. Image credit: Getty
By Nora Howe
Consumer shopping is continuing to move towards digital as user-generated content (UGC), private labels and access to product sampling accelerates social commerce growth, according to Bazaarvoice.
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